bychkov.com.ua

What the customer wantedThe client required a highly functional, multilingual website supporting three languages, built with extensive custom features, and optimized for a seamless user experience across both mobile and desktop devices. A critical requirement was ensuring that all custom functionality remained intuitive and easy to manage directly from the WordPress admin dashboard.

What has been done To handle the multilingual architecture, I implemented WPML — arguably the most robust solution for managing complex translation states. For the custom features, I engineered a powerful integration using WPML + ACF, ensuring they sync and function together seamlessly. Performance and speed deserved a specialized approach. Even if a "bare" website is perfectly optimized and hits a 100/100 score in Google PageSpeed Insights, those metrics heavily degrade the moment you connect third-party scripts — like Google Analytics counters, Google Maps embeds, or Facebook widgets. Anticipating this bottleneck, I went beyond standard optimization and engineered custom, high-performance solutions specifically to handle and lazy-load these third-party scripts efficiently.